Pokemon Go? Fad. Angry Birds? Fad. Twerking? FAD (thank God)!!!
A fad as defined by Webster's is "an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze." So is cryotherapy a fad?
History of cryotherapy
Developed in 1978 by a Japanese Rheumatologist (Dr. Yamagughi) and with almost 40 years of research-proven benefits, cryotherapy is definitely not a fad. Dr. Yamaguchi originally designed cryotherapy to decrease pain and inflammation for his rheumatoid arthritis patients; since then, many new benefits have been research-proven: accelerates athletic recovery, elevates metabolic rate (aiding fat loss), enhances skin complexion, improves sleep quality, and strengthens the immune system.
Cryotherapy did not reach the U.S. until 2011, which may make it seem like a fad only because it is still somewhat unknown and yet is so quickly gaining exposure. Professional sports franchises, college athletic departments and a health-conscious American culture with an appetite for natural therapies, have all adopted cryotherapy because it works.
doctors validate benefits of cryotherapy
Assessments from some of the nations' top orthopedics further validates the experience of those who've tried cryotherapy. Many renowned doctors and physical therapists are beginning to promote cryotherapy for relief from pain and inflammation, accelerated recovery from exercise, and overall health and wellness (see http://championcryotherapy.net/champions-blog/2017/2/9/what-do-doctors-think-about-cryotherapy).
Fad? No. Too good to be true? Only you can decide. Certainly, the benefits for many are too good to not try it!
Reference on cold therapy: